Combining the graphic design with eye catching visuals across all media channels.
Graphic design is in our blood and here at Island Solutions we know the importance of the right typography, photography and illustration. These elements are an integral part of any marketing campaigns. We have been adapting our use of graphics over the years to possibly boost the online content needed to generate leads for you.
Our services @ First Solutions include:
- Corporate design (logos and branding)
- Editorial design (magazines, newspapers and books)
- Environmental design
- Web design
- Product packaging and signage.
Human beings are visual creatures, this is simply a fact of nature. When we see images, our brains store the details in two ways (one verbal, one visual), increasing our chances of remembering the information. With this in mind..
The need for traditional marketing (press, magazine etc.) is dropping so the need for traditional graphic design is also less. Basically, here at Island Solutions we know that you need to have web skills in this day and age, essentially most marketing campaigns are online rather than in print. So being able to produce meaningful design for the web helps us to broaden the scope for creative marketing. And with that said, Graphic design and Marketing have always gone together but great marketing that looks dull will not do you any good. I think we can agree that beautiful graphics that no one will ever see is a waste. But imagine what you could accomplish if your well thought out marketing ideas could look as good as it sounds!
But our in-house graphic design service will not add a significant cost to your overall marketing budget. Our director trades from First Solutions and offers us graphic design for marketers, small businesses, and agencies at a great rate. For example, If you just have one version of your logo, you’ll probably find it difficult to use it on a wide variety of platforms. It might look good on your website, but probably not so much on social media or on print. We could help create multiple versions of the logo so it’s more versatile.
With a basic understanding of HTML and CSS it gives us an advantage in understanding how our designs will work on actual websites and apps. We spend a lot of time working with Photoshop, Illustrator etc including online packages such as WordPress.