Engage with your audience

Social marketing is very important to most businesses and this cannot be said enough as far as we are concerned. Most of your potential customers’ decisions are influenced by social media content!

Island Solutions persistently seeks to help clients to identify their audience and interact with them all over the world to great effect. Basically, social platforms can help your business to attract customers, get customer feedback and build customer loyalty.

With social media we treat all our clients differently, one-size fits all doesn’t work all the time. With the right marketing strategy using various platforms from Facebook, Instagram, Twitter and Snapchat, to Pinterest, YouTube and LinkedIn we get the criteria met. Island Solutions will use KPIs to determine performance over time, see if goals are being met and analyse whether changes need to be made. Social KPIs are the metrics used to determine if a business’s social media marketing strategy is effective.

Social marketing is one of the most cost effective digital marketing methods used to increase your business’ visibility. Implementing a social strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Investing in the right social channel with direct social marketing efforts will greatly increased your exposure.

Social media

Social media might get your business some site traffic but we will run your campaigns alongside your SEO efforts. Run social media for one year or longer and see improved search engine rankings. Using high quality content that integrates your targeted keywords we will give your business the best chance of ranking better through social media. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible.

One of the main goals of almost all businesses is developing a loyal customer base. Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great service and they usually turn to social media to express their opinion!