Marketing strategy for you

Island Solutions will help you shape the right marketing strategy based on achieving your goals by understanding the needs of your customers and creating a distinct and sustainable competitive advantage.

We will make sure your strategy includes everything from determining who your target customers are to deciding what channels you use to reach those customers.

Island Solutions will achieve the right marketing strategy on your behalf. Our thinking is to operate in the right channels, to the right customers, for the right reasons. With a sound business model we will make sure your channel innovation isn’t flawed. A good indication is normally 6-18 months for an effective and successful business strategy. To be winners in the markets of the future, we understand that you need to be innovative and different in your approach to the market. We will make sure the approach to your business consistently changes to what is currently available, because maybe your bespoke tool will become tomorrow’s standard offering!

Marketing results don’t just happen by chance. Creating a strategy ensures you’re targeting the right people, with relevant content that appeals to them. The more time you spend creating a clear strategy, the more opportunities you create to sell.

A good marketing strategy, basically, sets out your business goals, including who your ideal customers are and how you intend to reach them. You need a plan because it gives you something consistent to work from and holds you accountable. What you need to do might be in your head, but writing and defining your strategy commits you to delivering it. Sitting on our advisory board, that’s where Candace Gerlach from the The Conscious Marketing Group comes in.

The marketing strategies that we have put together for clients before might include a company vision and objective or target audience and personas or positioning within the marketplace or simply the companies multi-channel activity plan (website, social media, PPC etc.).

We all know that creating the right online content for your audience is one of the most powerful ways to reach new customers. But Content marketing is a waste of time unless you have a good strategy. Your strategy determines your target personas, where and how they consume content, what words and phrases they search for, and which types of content they prefer. Without researching these variables, your content may miss the mark. Given that content marketing is time consuming and costly to produce, you want to execute it properly!