Pay Per Click.

Pay-Per-Click is a model of digital advertising that will deliver targeted visits to your website! Island Solutions will make your PPC campaign working correctly so the fee is insignificant because the click is worth more than what you’re paying for it.

Your PPC ads will be designed specifically to your criteria, and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.

Once the ad goes live, where and when your ad appears, and how much you pay for a click on it are all determined algorithmically based on your budget, bid, campaign settings, and the quality and relevance of your ad. All platforms that offer PPC advertising want to keep you satisfied so they reward advertisers who create relevant, trustworthy pay-per-click campaigns with higher ad positioning and lower costs. However, all these traits of your ad will be developed using SEO, therefore these two digital marketing tools work very well together.

As you probably know, Google Ads is the single most popular PPC advertising system in the world. The Google Ads platform enable us to get the right ad for you that will appear on Google’s search engine and other Google properties. Every time a search is initiated, Google digs into the pool of ads and chooses a set of winners to appear on that search engine results page. So let’s make sure you’re in favour!

The “winners” are chosen based on a combination of factors, including the quality and relevance of your keywords and ad campaigns, as well as the size of your keyword bids. None of that is your concern though, we work with some of the best digital specialists in this area and we will simply deliver the results.

When we are creating your bespoke ad, our specialist will choose a set of keywords to target with that ad and place a bid on each keyword. Island solutions knows that conducting PPC marketing through Google Ads is particularly valuable because, as you can imagine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads!