Stretch your legs.
Outdoor media offers a few different elements from paper and digital posters to billboard advertising. Island Solutions can look at retail, roadside, cinemas, gyms or transport such as tube cards. The last example of the tube card is a perfect reflection of what outdoor media is all about. Basically, its real strength as a medium is its ability to reach large numbers of broad audiences quickly.
From bus stop digital screens, all the way down to the simple take away coffee cup, the opportunity to reach the right audience at the right time is available in a variety of approaches. It can be an immensely real advertising avenue and the choice is at the end of our fingers!
From obtaining that all important customer or just raising awareness of what you offer. Time has always been a big part of making outdoor marketing work. If you have the attention of an audience for a reasonable period of time, it increases engagement and makes a unique selling point easier to communicate. If you give them a reason to act now, you can have a very strongly performing campaign on outdoor with immediate results.
With the right brief, Island Solutions can create the perfect campaign for you. As mentioned, this avenue of advertising does generate a wide reach. Locations such as the London Underground and train interiors afford advertisers the opportunity to communicate their message in an environment which will achieve a response. Data in this area of marketing indicates that people are bored for 55% of their time spent travelling on the tube or via train, making this a strong environment for response-based advertising.
Knowing how to navigate an outdoor advertising campaign can seem overwhelming, but using an out of home advertising marketplace like AdQuick can streamline the process and take the headache out of getting your campaign up and running.
Allowing us to contract this company to handle the campaign for you from start to finish will not only increase your productivity and save you time and money, but you’ll be able to track your campaign’s progress and reach and determine the sales produced from your advertising.