Optimising your results.
Lead generation once meant just finding the names of potential buyers and hoping for the best. It was likely that you would end up with uneducated early stage customers that may not then convert. This has all changed. Today’s lead already knows a great deal about a service before ever having to even speak to you!
We look at getting great qualified leads using the right marketing and finding customers for you. We have helped global businesses generate qualified sales leads for many years and reach their prospective customers and boost conversion rates.
By being involved in discussions with you and suppliers we are able to determine your marketing criteria. This may be via a combination of email, social media, search, and direct marketing channels and will give us an understanding of your requirements. Be it Customer Acquisition, Lead Qualification, B2B Lead Generation, Data Profiling or Event Marketing, you’ll reach, or you could very well exceed, those target sales numbers – and you’ll do it efficiently and consistently.
There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to adopt will depend on a number of factors, including your overall marketing strategy, resources, business objectives, and the type of industry you operate within.
However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with prospective customers, there are five cost-effective strategies which could fit the bill.
Search/SEO makes it more likely that potential customers will find you. There’s a good chance you could get an instant response from a marketing email, it could also take several weeks or even months. Using content for lead generation works by offering prospective customers something of value that relates to your products and services. By publishing your content on various online forums and platforms, you encourage readers to visit your website. Posting updates, promotions or content to your social media channels will always be an effective way of attracting prospective leads to your business.
It’s important to remember that lead generation is not about sales in the first instance. It’s about your business engaging with prospective customers, creating a good first impression, and offering people something of value. A truly effective lead generation strategy is likely to involve blending a few of the strategies we’ve looked at!