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Embrace Authenticity in Marketing: Lessons from a WhatsApp Blunder

Ever hit record on WhatsApp by mistake and wished the ground would swallow you up? Same here. But that little blunder turned into a lesson in authenticity, communication, and not taking yourself too seriously — in life and marketing. At Island Solutions, we believe the best connections (and campaigns) come from being human, honest, and occasionally hilarious — even in regulated sectors like finance and Sale and Rent Back (SARB).

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