The EU AI Act is changing the AI conversation. For businesses in regulated services and SARB, it's no longer about whether you can use AI, but whether you can prove you're using it responsibly. Trust, transparency and accountability are quickly becoming the foundations of successful AI adoption.
If Sale and Rent Back decisions could be made in 15 seconds, SARB marketing would be easy. Unfortunately (and sensibly), they can’t. This light-hearted guide explains why short-form video is great for starting conversations, long-form video is essential for building trust, and how the 7–11 marketing rule helps SARB audiences feel confident before making life-changing decisions.
Ever looked at a competitor’s campaign and felt the same pang you get when someone else’s meal arrives looking far better than yours? That’s marketing food envy — and it happens to the best of us. In this witty breakdown, Island Solutions explores why competitor success can feel so influential, why copying it rarely works, and how regulated and SARB businesses can turn that envy into inspiration instead of indigestion.
Ever hit record on WhatsApp by mistake and wished the ground would swallow you up? Same here. But that little blunder turned into a lesson in authenticity, communication, and not taking yourself too seriously — in life and marketing. At Island Solutions, we believe the best connections (and campaigns) come from being human, honest, and occasionally hilarious — even in regulated sectors like finance and Sale and Rent Back (SARB).
Boost your brand with strategic content marketing—learn how to say the right thing at the right time, every time.