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Value Added

đŸ’Œ The "Value-Added" Illusion: How Regulated Services Can Finally Get a Fair Deal on Marketing

And yes, you can have compliant lead gen and keep the taxman out of your lunch budget

Picture this: You’re running a regulated business. Every marketing move you make has to pass through Legal, Compliance, Bob from Finance, and a small army of regulators. You finally launch your campaign… and then you get slapped with 20% VAT on top of your already eye-watering invoice.

Meanwhile, your ROI shrinks faster than a biscuit in a builder’s brew.

Enter Genaleads: the offshore lead generation agency that not only understands the rules of the game—but plays them beautifully.

We’re here to talk value-added services, how not to get stung by VAT, and why we’re your new favourite financial intermediary (yes, even more than your dry but dependable accountant).

What Is a "VAT Exempt Financial Intermediary"—And Why Should You Care?

Let’s decode this charming bit of HMRC lingo. A financial intermediary is someone who connects people to financial services (think: leads, referrals, matchmaking—just without the roses).

When done right—and legally—this service is VAT exempt. That means no 20% VAT on your invoice from us. Zero. Zilch. Nada. Just pure, unadulterated lead generation.

For regulated services that can’t reclaim VAT (hello, insurance brokers, mortgage advisers, lenders, and compliance-stressed gambling operators), this is a massive win.

It’s like finding out your flat white doesn’t count toward your calorie total. Miraculous.

📞 What Our Value Added Services Look Like (And No, It's Not Just Jargon)

Here at Genaleads, “value-added” isn’t code for we’ve renamed admin and now charge you more. It means genuinely useful, conversion-focused, and regulation-aware marketing support.

🎯 Lead Generation (The Main Attraction)

We don’t do spray-and-pray marketing. We target, qualify, and nurture leads that are ready to act—and we hand them over with a lovely little bow (metaphorically speaking, unless you ask nicely).

  • Warm leads for mortgages, insurance, loans, gambling platforms, legal services
  • GDPR-compliant contact
  • Pre-screened to your criteria

Think of us as the bouncers to your brand: we only let the right people in.

📈 Campaign Design & Funnels

You need more than a pretty landing page. You need a journey—from ad to click to qualified enquiry—that doesn’t lose your potential client somewhere between a drop-down menu and the privacy policy.

We build:

  • Custom funnels based on your service
  • High-converting landing pages
  • Split-tested CTAs (Call to Actions, not Crying To Accounts)

đŸ€ Customer Contact That Isn’t Creepy

Email, SMS, phone calls, WhatsApp—we reach out on your behalf, politely and professionally. No robocalls. No cringe.

And because we act as your intermediary, we do this under our own umbrella, keeping you clear of early compliance headaches.

đŸ§Ÿ Let's Talk About That VAT Exemption

For the regulated crowd, paying VAT on marketing isn’t just annoying—it’s like paying 20% more for no reason. You don’t get it back. You just wave it goodbye. Forever.

With Genaleads, that extra 20% stays in your pocket.

Let’s do some maths (don’t worry—we’ll be gentle):

Campaign spend

ÂŁ50,000

ÂŁ100,000

ÂŁ250,000

With VAT (UK Agency)

ÂŁ60,000

ÂŁ120,000

ÂŁ300,000

Genaleads (VAT Exempt)

ÂŁ50,000

ÂŁ100,000

ÂŁ250,000

That’s a full extra campaign or a very well-deserved office pool table right there.

So how do we do it? We qualify under HMRC’s guidance as a financial intermediary, delivering value-added services that are outside the scope of VAT. Our operations are set up offshore (with an onshore understanding), meaning you get the best of both worlds: financial efficiency and market relevance.

đŸŽČ Who Benefits From Our Services?

If you’re in one of these industries, we’re basically your new best mates:

  • Insurance – Whether you’re broking bikes or bundling buildings, we deliver interested customers (and none of the VAT).
  • Mortgages – Our leads don’t ghost you halfway through an application.
  • Loans – From payday to personal, we bring people who are ready to borrow (responsibly, of course).
  • Legal Claims – PII, accident, credit card—whatever your specialty, we find the cases worth your time.
  • Gambling Operators – We know your regulatory headaches. We’ll handle the acquisition side, so you can keep your eye on the compliance ball.

Regulated services demand careful, compliant marketing. Our systems, scripts, and strategies are designed to operate within these lines—with results that go beyond them.

🧳Ready To Add Value Without Adding Tax

If you’re a regulated business, marketing shouldn’t be your stress source. It should be your secret weapon.

With Genaleads, you get:

  • Leads that convert
  • Campaigns that comply
  • Creative that works
  • And VAT savings that make your FD crack a smile (rare, but worth it)

We’re offshore, but we’re not off the mark. We’re VAT exempt, but not quality-exempt. And we’re ready to help you grow—responsibly, efficiently, and without having to sell your office coffee machine.

đŸ“© Fill in our Contact form
📞 Email us @ info@islandsolutions.co.uk
📈 Let’s generate leads—minus the VAT, plus the value

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Value-Added: Regulated Services Finally Get a Fair Deal on Marketing