Press Advertising: Not Dead. Just Wearing New Glasses.
We know what you’re thinking.
“Press ads? Do people still read the paper? Isn’t that just for lost cats and angry letters to the editor?”
Well, surprise! Despite the digital takeover, press advertising is alive, well, and quietly getting results. In a world of pop-ups, pre-rolls, and pixels, sometimes there’s nothing more powerful than good old ink on paper—or its modern cousin, digital news media.
If you’re a brand that wants credibility, longevity, and audience trust, then press ads deserve a seat at your marketing table (right next to SEO and that social intern who’s always filming TikToks in your office plants).
📰 What Exactly Is Press Advertising?
In case it’s been a while since you picked up a newspaper that wasn’t used to wrap fish and chips:
Press advertising refers to placing adverts in:
- Local and national newspapers
- Lifestyle magazines
- Industry-specific journals
- Trade press
- Digital news platforms (think The Guardian Online, but also The Jersey Evening Post)
These ads can be anything from a single-column “sale on now!” notice to a double-page branded masterpiece that makes readers do a double-take over their Sunday coffee.
🧠 Why Should I Bother With Press Ads in 2025?
Great question. Here’s your answer:
1. 🧓 Trusted Medium, Familiar Format
People trust the press. It’s been around for centuries. Your ad placed next to thoughtful journalism gains instant credibility. (Even if it’s next to an article about squirrels stealing post.)
2. 🛑 Less Noise, More Attention
Unlike digital, where a thousand ads scream at once, press offers space to breathe. Your ad might be one of five on the page. You’ll get seen, not scrolled past.
Why Island Solutions Is More Than Just an Agency
So—why should your brand hitch its cart to Island Solutions’ offshore star?
- Holistic Services – Covering design, digital media, hosting, app dev, leads—all under one roof.
- VAT-Smart & Compliant – Reverse charge isn’t just tax talk—it’s your cost-saving superhero.
- Speed & Security – Hosting that’s fast, fortified, and worry-free.
- Quality Leads – Genaleads doesn’t skimp—prepare for real prospects.
- Jersey Talent – A veteran team backed by a strategic advisory board.
In short, they’re creative thinkers, fiscal architects, digital mechanics, and lead generators in one potent blend. So whether you need a standout campaign, a lightning-fast app, secure hosting, or compliant global expansion, Island Solutions has the playbook.
Curious to see how offshore marketing with a Jersey twist can boost your ROI, branding, and bottom line? Reach out via email at info@islandsolutions.co.uk or book a coffee chat. They’re offshore—but your results? Right onshore, in your inbox.
Until next time, may your CTR be high, your bounce rates low, and your VAT worries non-existent. Cheers!
