Meet the Crew Behind Island Solutions: Small Island, Big Ideas
At Island Solutions, we may be offshore—but we’re never out of reach. Our secret? A tight-knit team of creative minds, digital strategists, and all-round marketing nerds who love turning bold ideas into smart results. Whether we’re building a bespoke app, launching a pan-European ad campaign, or convincing Google that your homepage deserves first place, everything starts with our people.
So, who are the brains, hearts, and occasionally overcaffeinated hands behind Island Solutions? Allow us to introduce ourselves…
Chris Arnold – Managing Director & Chief Creative Captain
Likes: Clever headlines, big-picture thinking, fishing boats
Dislikes: Half-baked strategy and cold coffee
Chris is the guiding force behind Island Solutions—think marketing strategist meets island adventurer. With over 25 years’ experience in UK advertising (plus a DipM and F.C.I.M to his name), Chris traded in the London buzz for Jersey sea air and hasn’t looked back.
He’s led campaigns for some of Britain’s best-known brands—Lloyds, Churchill, Direct Line—and now channels that expertise into helping businesses scale, reach, and resonate. He’s big on vision, focused on ROI, and believes no campaign should ever be boring.
Superpower: Seeing marketing angles no one else does
Secret weapon: Can sketch a pitch deck and gut a fish with equal ease
Mel Arnold – Finance Director & Spreadsheet Whisperer
Likes: Balanced budgets, proper spreadsheets, seaside walks
Dislikes: VAT confusion and passive-aggressive email threads
Where there’s creativity, there must be control—and that’s where Mel comes in. A former London finance pro turned island number ninja, Mel keeps Island Solutions financially sound and client projects on track.
Mel oversees everything from media buying reconciliations to international invoicing, ensuring our clients benefit from Jersey’s offshore advantages with complete compliance and zero stress. She also plays a key role in client onboarding and helps translate “finance speak” into “normal person talk.”
Superpower: Makes VAT savings feel like magic
Secret weapon: The calmest presence during end-of-quarter chaos
Hon. Mention: Genaleads – Our In-House Lead-Gen Trading Company
Okay, not a person—but worth a mention.
Genaleads is our purpose-built lead generation structure that powers B2B and B2C campaigns across the globe. It combines landing page science, performance marketing, and our years of media buying expertise to deliver qualified leads at scale.
And yes, we manage it in-house—from audience segmentation to secure client handoffs. It’s fast, compliant, and highly effective.
Superpower: Turning cold traffic into hot prospects
Secret weapon: Real-time reporting and a zero-fluff polic
Why Our Team Works (So Well)
sland Solutions isn’t a giant agency with layers of bureaucracy or fancy job titles like “Brand Evangelist.” We’re a tight team with deep experience—and we work together like clockwork. Here’s what that means for our clients:
✅ Efficiency
There’s no handing you off to another department. You get senior-level expertise from day one.
✅ Clarity
We don’t hide behind buzzwords. You’ll always know what we’re doing, why we’re doing it, and how it’s working.
✅ Flexibility
We scale with your needs. Want help with one campaign? Great. Need a full-service partner? Even better.
✅ Offshore Advantage
Every team member understands the offshore edge—VAT benefits, regulatory compliance, and international scaling. It’s baked into everything we do.
Ready to Meet Us (For Real)?
Whether you’re a startup looking to make your mark or a multinational needing offshore efficiency, we’d love to say hi. Our team is approachable, experienced, and genuinely excited to help.
📧 Drop us a line at info@islandsolutions.co.uk
🌐 Or book a free chat on our Contact page
Come meet the team—virtually or over coffee (we’ll bring the biscuits). Marketing is better when it’s human, and at Island Solutions, our team is your team.
